Here's a link to a recent post on PopPolitics.com discussing the gender implications of this year's Super Bowl commercials.
I like that the author makes the point to call out the irony present in many of the commercials (like, let's laugh at over-the-top objectification of women, or really traditionally masculine men) . I read once that irony is the new cynicism - for example, does laughing at the ridiculous homophobia (or sexualization of touch) in the much-discussed Snickers commercial stem from our lack of confidence in challenging this "weapon of sexism?" That is, I'm all for a good joke, but what if everyone's not in on it - especially significant when the joke is told to more than 90 million people at once? SuperBowl commercials always provide us with many potential teaching tools.
Learning About Women of Michigan PR Firms
3 months ago