From TCADSV's press release:
'My Strength' is a public awareness initiative focused on preventing first-time perpetration of sexual violence. The campaign works with young men and centers on the theme, "My Strength is Not for Hurting," which emphasizes positive masculinity and enables men to utilize their strength to stand up and speak out against sexual violence. The campaign launches statewide in April and includes digital billboards and television and radio public service announcements.
"Statistics show that one in five female high school students reports being physically and/or sexually abused by a dating partner," comments Kathy England Walsh, Executive Director of the Tennessee Coalition. Walsh continues, "This campaign will help us get the message out to 3.6 million Tennesseans that young men can prevent violence and break the cycle of abuse."
"Verizon Wireless is proud to support the Tennessee Coalition's effort to bring awareness to a topic like domestic abuse and violence, which effects one in three women in their lifetime," comments Jerry Fountain, President of Verizon Wireless in the Carolinas and Tennessee region.